Apple finally announced the release date of the new Mac Pro, Walt Mossberg's last column at the Wall Street Journal, the first wave of iOS game controllers' review and what is wrong with Nokia's marketing, read more to find out on today's Apple Daily Digest.
Mac Pro arrives tomorrow in US
Apple today announced through a press release and Tim Cook's tweet that the new totally re-designed Mac Pro will be available for purchase from tomorrow in US. This means that Apple succeeded in keeping the promise they made in October that the new Mac Pro will be available in December of 2013. The details of the specs of the models were also explained in the press release.
Walt Mossberg's last column on the WSJ
Walt Mossberg is a veteran tech journalist who is very well respected in the tech industry and was a very close friend of the late Steve Jobs. His reviews have got a great reputation of being honest and useful for the consumers. He is also known to appreciate Apple's dedication to quality and attention to detail. He (along with Kara Swisher) hosted the famous D5 conference with Steve Jobs and Bill Gates, that turned out to be historical and very emotional not just for the viewers. He is not retiring though, but just moving along to start new venture along with Kara Swisher, that is yet to be announced.
In his last column at the WSJ, he takes a walk down the memory lane, recollecting the top 12 tech products, that according to him were the most important innovations that changed the world. And not surprisingly, 5 out of the 12 of these were from Apple. He picks the historic hand held device Apple announced in 1993, the Newton, which laid the ground work for the iPad, the iPod, the iPhone, the iPad itself and the Macbook Air. All very well deserving of their place in his list indeed!
First iOS game controllers disappoint
With iOS 7, Apple started standardizing the design of game controllers for its iOS devices and this was a huge step in the right direction for Apple and mobile gaming. Apple has been notoriously criticized for not giving enough importance to gamers in general with its desktop OS and everyone hoped this step was to make sure that the same mistake was not repeated with the iOS. However the first two iOS game controllers were released sometime back and The Verge has taken a look at them and they don't look impressive. The first one is the MOGA ACE POWER Controller [MOGA's official site] and the second one was the Logitech POWERSHELL CONTROLLER [Logitech's official site].
The MOGA controller was reviewed recently by Polygon and it was bashed by them for being too cheap in terms of quality for $100. Now this review by TheVerge pretty much has the same complaints against both of these controllers, that they are too expensive and that the buttons are almost unusable due to their build quality. While this is not Apple's fault (totally), I don't think Apple is going to build its own controller for iOS device (at least not in the near future). So let's hope that the third party manufacturers realize the market potential for these controllers with millions of iOS devices out in the hands of the customers and start building some quality controllers for iOS devices, soon.
What is wrong with Nokia's marketing?
Apparently everything. Nokia released a new Ad for its Windows 8 Lumia tablet (Microsoft Surface's competitor) and I have watched it more than a couple of times and can't make any sense out of it. Watch it for yourself, below. The reactions to this Nokia Ad from the Apple blogosphere, that too in the light of an "excellent" [TIME] Apple Ad "Misunderstood" has been anything from harsh to funny, like theLoop's Jim Dalrymple put it today, "Kids, this is why you don’t do drugs while making a TV ad". I really hope I am missing something in this Nokia's Ad, otherwise it is just plain useless waste of money if you ask me.