I think we’re looking at the iWatch product as being closer to Apple TV than the Apple iPad. The iWatch is going to have an instant attraction, and many people will be interested in it, but a world where everyone sports a computer on their wrist? Apple fanatics can see it, but I’m not so sure. I think this is less a ‘take over the world’ product, more another ‘hobby’ to see what’s going on in a new space.
— Forbes

Only Apple's products get reviewed, criticized and sometimes compliments, even before being announced! But I don't fully disagree with the article though, I am not sure what to expect from the iWatch rumors, but something is definitely brewing, with news on Apple filing for trademarks for the iWatch (probably to avoid issues like the iPad name in Brazil for example).