Apple TV and Time Warner

Reports suggest that Apple is currently in negotiations with Time Warner Cable to give subscribers access to channels through the Apple TV, with both parties getting close to a deal. It’s long been rumored that Apple was negotiating with cable providers for content, and Time Warner Cable in particular, but talks have been difficult. According to Bloomberg, Apple is hiring Pete Distad from Hulu in order to get deals hammered out.
— iMore
Source: Apple.com

Source: Apple.com

Looks like Apple TV is slowly but steadily growing from a mere 'hobby' to a full fledged TV solution. With OS X Mavericks' advanced extended desktop support, recent HBO GO & ESPN Apps inclusion and a strong AirPlay feature, Apple TV is already taking more of my time than my Cable Box.