Interesting quote from MG Seigler during the Talk Show with Daring Fireball's John Gruber yesterday, reported by AppleInsider. Apple has been long rumored from 2011 (and even before that, 2009) when Steve Jobs' book by Walter Isaacson was released where Steve Jobs was famously quoted to have cracked the code to the TV experience. Analysts have been predicting for a while that Apple is going to release a TV set, some even predicted mythical iRing controllers (!). So analysts have been more obsessed with this rumor, some more than the others like Piper Jaffray analyst Gene Munster, who does not want to ask any other question other than Apple Television during Apple's earning calls.
Though Apple might have all sorts of future ideas being researched in their underground labs in Cupertino, Apple pundits have reiterated time and again that the code Steve Jobs cracked might not be an actual 60" TV set, but an integrated experience that is simple and elegant to use like all other Apple products and services. So this rumor coming from MG Seigler is definitely interesting and we can expect some 'surprise' announcement regarding Apple and TVs in November.