Apple and Television

The latest things I’ve heard are some sort of television product — not necessarily a television screen, but something — could be coming as soon as this November, And I think there’s some surprises there about what it could actually be. And I don’t know for sure what it could actually be, but there’s been whispers about… the interaction with it being the interesting thing.
— MG Siegler
Apple TV - Source: Apple.com

Apple TV - Source: Apple.com

Interesting quote from MG Seigler during the Talk Show with Daring Fireball's John Gruber yesterday, reported by AppleInsider. Apple has been long rumored from 2011 (and even before that, 2009) when Steve Jobs' book by Walter Isaacson was released where Steve Jobs was famously quoted to have cracked the code to the TV experience. Analysts have been predicting for a while that Apple is going to release a TV set, some even predicted mythical iRing controllers (!). So analysts have been more obsessed with this rumor, some more than the others like Piper Jaffray analyst Gene Munster, who does not want to ask any other question other than Apple Television during Apple's earning calls.

Apple pundits have reiterated time and again that the code Steve Jobs cracked might not be an actual 60” TV set, but an integrated experience that is simple and elegant to use like all other Apple products and services.

Though Apple might have all sorts of future ideas being researched in their underground labs in Cupertino, Apple pundits have reiterated time and again that the code Steve Jobs cracked might not be an actual 60" TV set, but an integrated experience that is simple and elegant to use like all other Apple products and services. So this rumor coming from MG Seigler is definitely interesting and we can expect some 'surprise' announcement regarding Apple and TVs in November.

I’d like to create an integrated television set that is completely easy to use, It would be seamlessly synced with all of your devices and with iCloud. No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest user interface you could imagine. I finally cracked it.
— Steve Jobs to Walter Isaacson