Google Maps and Waze: A perfect match

Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze... The Waze community will also benefit from two new features. First, the Android and iOS versions of the app have been updated with Google Search.
— Google-LatLong.Blogspot.co.uk
Google Maps with Waze features integrated - Source: Google-LatLong.Blogspot.co.uk

Google Maps with Waze features integrated - Source: Google-LatLong.Blogspot.co.uk

The iOS Maps situation is well known and debated. Like I mentioned in my previous article, Google Maps is the best Maps solution for iOS, but it is missing a key feature, at least for me (traffic in the bay area is crazy!), i.e., re-routing based on traffic and Waze does this so well. Waze almost re-routes me through parking lots of downtown hi-rises to save tons of time everyday! But Waze has issues with its search and Points of Interest and now, like predicted, Google is integrating the good stuff from both of these mapping solutions into each other to make them both better, like bringing social traffic updates to Google Maps and improving Search and Points of Interest on Waze. The question remains why not make them one instead?