Apple's own iPhone Trade-In program?

Apple is beginning final preparations to launch an iPhone trade-in program in its retail stores as soon as next month, according to sources with knowledge of the initiative. This trade-in program will allow customers that own earlier versions of the iPhone, such as the iPhone 4S, to bring the phone into an Apple Store and exchange it for a new iPhone model, like the iPhone 5, at a discounted price
— 9to5mac.com

iPhone trade-in is very popular and the reason is the high resale prices iOS (and Apple) products fetch. We generally see heavy trade in programs from big box retailers like Best Buy and Walmart and this gets more intensive as a new iPhone launch rumor springs up. Best Buy and Walmart were offering up to $225 for an iPhone 4S towards an iPhone 5 purchase, just a few days back. And though the trade-in programs have become increasingly popular recently thanks to more tech savvy consumers, these heavy trade-in offers are due to the imminent launch of a new iPhone on Sep 10th.

I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me.
— Tim Cook, CEO, Apple

9to5mac reports than Apple will start offering iPhone trade-in program as early as next month, meaning this could be in a move to further motivate the current iPhone 4/4S/5 owners to upgrade to the new iPhone. There have been previous reports of Apple getting into this trade-in program and it makes sense for Apple to think that this will benifit them. Though selling your old iPhones to private parties on Craigslist or eBay and trading them in on online sites like, Gazelle and Glyde might fetch you more money for the old iPhones, the comfort and ease of doing this right in the Apple store along with the purchase of a new iPhone might be more alluring than we can imagine.