Eddy Cue promotes Apple Pay

As a promotion to the recently announced Apple Pay, Apple's Eddy Cue, went on a shopping trip with a local California TV channel reporter (follow the link for the video).

While we are on Apple Pay, a couple of points to note on Apple Pay are:

  • Certain stores still might require you to sign your name in addition to Apple's Touch ID authentication depending on the amount of the transaction.
  • Certain Debit card purchases still require a pin to be entered in addition to Apple's Touch ID authentication

None of these are too much of a deal breaker and in spite of these intricacies, Apple Pay is still way more secure (in terms of privacy) and way faster than traditional card transactions.