Smartphone market in 2018

TechPinions has put out some interesting charts on the smartphone market share numbers, paying most attention to Apple, Google and Microsoft. These charts are even more interesting as they are basically predictions of how the smartphone market might evolve over the next five years. 

I believe the company’s (Google’s) share of total smart connected devices will actually peak in 2014 at 63% and then decline modestly to 57.1% in 2018.The reasons for this expectation are all around the theme of this week’s column: the overabundance of OS choices (as well as the expected slowing growth for tablets and even smartphones discussed last week). Apple may not ever go for the low-end of the tablet and smartphone markets, but there’s no question that they will widen their reach into emerging regions and take some share in those critical markets.
— TechPinions
Global smartphone market share predictions (Source - TechPinions)

Global smartphone market share predictions (Source - TechPinions)

Bear in mind that Google's market share includes all smartphones running Androids, not just the ones that have Google's services installed and there is a huge difference between the two figures. There is also a significant change in the US smartphone market compared to the global one, as Apple and Google are almost neck to neck in US, similar to the last few years. Microsoft on the other hand might have some hope (not from PCs though), according to the author, if they can capture the business market for tablets in the next few year. We know that the Apple iPhone has penetrated the business market unlike any other device so far (and has literally taken over all BlackBerry users), it will be interesting to see if the iPad adaption in the business market (will the iPad Pro help?) is also as prevalent as the iPhone and if that will affect the Microsoft role in the market. 

Here (US) there is a much closer race between Google, Apple and Microsoft and other alternatives are nearly non-existent. I do expect that Google can maintain a very modest lead over Apple throughout the forecast, but it will be very tight.
— TechPinions
US smartphone market share predictions (Source - TechPinions)

US smartphone market share predictions (Source - TechPinions)