iPad Air battery and usage statistics

Looks like all the news coming in today morning is on the Apple iPad. Firstly Chitika released its latest usage statistics in US, on the tablets and guess what? the iPad leads again in usage share and as usual by a huge margin compared to the Android and Microsoft Surface tablets (the Microsoft tablets do not even make a dent in the plot). The report however also mentions how usage of the Microsoft tablets, when normalized to its peak usage value, is slightly higher (only a few normalized percentage points though) than the normalized iPad usage during peak working hours. As mentioned in the article yesterday, looks like Microsoft does indeed have some (very small, look at the Microsoft line in the plot below!) hope in capturing at least the business tablet market. 

Chitika Insights analyzed tens of millions of North American tablet-based online ad impressions within the Chitika ad network... The graph above illustrates how iPad users are far and away the most active tablet user group throughout the day in North America in terms of raw volume. During the peak hour for all tablet Web usage, 9 p.m. ET, iPad users generate more than four times the Web traffic of all continental Android tablet users in the same time frame... Microsoft Surface RT and 2 users generate a slightly greater share of their collective daily traffic between the hours of 12-5 p.m. ET as compared to iPad and Android tablet users.
— Chitika
US tablet web usage (Source - Chitika)

US tablet web usage (Source - Chitika)

The iPad might be the most used tablet in the world by a big margin and the bigger iPad might be called "Air", referring to its thinness and lightness, but paradoxically it also boasts the best battery life amongst all tablets! A battery life comparison test from a UK blog Which reports that the iPad air has the highest battery life of 658 minutes (or around 11 hours) while browsing the Internet. The iPad Mini and the iPad 2 came in second and third respectively. The Samsung Galaxy Note and Amazon Kindles had almost 25- 30% worse battery lives than the iPad Air, while the Google Nexus 7 was even worse, actually the last in the pack! Battery life while watching videos had a slightly different ranking, but the iPad Air was still the best at around 777 minutes (or nearly 13 hours). It certainly looks like one of the reasons that the iPad owners use their iPads so much more than any other tablet is the iPad's exceptional battery life.  

Tablets' battery lives compared (Source - blogs.which.co.uk)

Tablets' battery lives compared (Source - blogs.which.co.uk)