Apple introduced two new iPhone 6 models that measure 4.7" and 5.5" diagonally. This compares to the last year models of the iPhone 5S and 5C (and 5 of two years before) that measure 4" diagonally and before that iPhone 4S, 4, 3GS, 3G and the original iPhone all measuring 3.5" diagonally. When Apple migrated from the 3.5" to 4" screens a couple of years back, though there were lot of people cracking "wise" jokes (like this one), no one complained, at least not at that time. Of course with more and more Android phone makers trying anything and everything in the world after initially copying the original idea from Apple, larger screen smartphones began getting traction, mainly in Asia for seemingly one particular reason, that is the need for ONE mobile device, one that fits in between a traditional "small screen" smartphone and a tablet. So though Samsung can tout all it can, that it invented the bigger screen smartphone, there is no credence there, as usual similar to anything that, that unscrupulous company does. But the bigger picture here is that Apple realized that a big area of potential growth for the iPhone is in the bigger screen smartphone market, as Apple does and will not enter the other potential area for growth for the iPhone, that is the "cheaper" smartphone market.
So after rumors of bigger screen iPhones for months, we finally have a bigger iPhone, the iPhone 6 and a humungous iPhone, the iPhone 6 Plus. The initial reviews for both these smartphones are nothing short of stellar and that was expected. So the iPhone lineup as it stands now is the lowest cost iPhone 5C (the plastic version of the iPhone 5), the last year model of iPhone 5S, the iPhone 6 and the iPhone 6 Plus. So similar to how Apple kind of forced on its customers the 4" iPhone 5, by not introducing a "newer" 3.5" iPhone 4S successor at that time, this time also, Apple is forcing on its customers who want the latest designed iPhone to choose between a 4.7" or a 5.5" iPhone or sacrifice the "latest" designed iPhone for a smaller screen by going to the iPhone 5S or the 5C (you also don't get features like Apple Pay that need NFC hardware built it, but the Apple Watch can substitute Apple Pay for older iPhone users). There was no significant uproar at the iPhone 5 introduction, as, though it was the first iPhone to measure 4" diagonally, it was also truly a great iPhone, with excellent design and according to me, a perfect balance between readability and one handed use.
Fast forward to 2014 and Apple does the same thing with iPhone 6, there seems to be some indication of displeasure at not being able to get a "reasonable" sized "new" iPhone, here and there on the Internet. While this is truly premature to say anything definite on if the iPhone 6 is too big for if not the majority of the consumers, at least for a significant portion of the market (like for example women), should Apple have retained the 4" screen size and introduced an iPhone 6 Minus (for the lack of a better word and for clarity)? Knowing Apple, introducing two new iPhone models is itself a big deal as it never wants to complicate its product line, for the fear of sacrificing focus and quality over quantity. But say if it repainted the exact same design of the iPhone 6 and made it in a 4" iPhone body, wouldn't that have been ideal? Apple could have even replaced the iPhone 5S's slot with that and pushed the iPhone 5S either completely out of the lineup or replaced a lower memory capacity iPhone 5S with the iPhone 5C.
This might seem like wishful thinking but believe me, there is some merit to this argument. While I will definitely wait till I get to see the new iPhone 6 models, before I pass any sort of judgements here, I am certain that this idea (of retaining the 4" for factor with a "new" iPhone 6 model) popped into Apple's mind at some point during the development stages of the iPhone 6. Even better, what if we get a mid year (as in sometime early 2015) upgrade to the "lower" end iPhone models? Say Apple releases an updated iPhone 5S and/or an iPhone 5C in April 2015, that would pacify some of us, would it? Either way like Steve Jobs believed, as a customer we might not always know what is best for us and this might just be another one of those scenarios. All this initial hoopla might (and probably will) eventually sub-cede to nothing, once the we get to use the "latest best smartphone" out there, the iPhone 6!