When "free" doesn't mean free

Apple recently released an exhaustive privacy statement and got some accolades as a result. And it was no mystery that Apple was taking direct stabs at its "only competitor" Google (watch Tim Cook's Charlie Rose Interview - Part 1). The Verge pretty much sums up my impressions on this topic, here. In conclusion nothing is free in this world and in fact we should be more worried about something that claims to be free, since in most of such cases, it just means that we don't know what price we will eventually end up paying for the "free" service/product. This is pretty much the only reason we should be scared of Google and not Apple and why the (in)famed "Apple Tax" has more benefits to it than what the eye sees... 

Apple’s new privacy statement is different. It comes direct from Tim Cook, and it’s got some spark to it, some personality. Even better, it takes specific shots at specific programs — and if you look closely, most of those turn out to be shots at Google.
— The Verge
An excerpt of the privacy statement that Apple released recently (Source: Apple.com)

An excerpt of the privacy statement that Apple released recently (Source: Apple.com)