Say what you want about Apple and its products, pricy, not for you, over hyped, etc., it doesn't matter. No company in this world has been able to create and maintain such a cult status like Apple and its iPhones. Look at these line around different Apple store across the world for the iPhone 6 launch. It is just phenomenal. For people who think Samsung and Android are Apple's competitors think again. All this crazy mindshare translates into profit share for the Apple. Remember the iPhone was released in 2007, seven years ago and do these lines look like those for just a "bigger" iPhone, i.e., iPhone 6 and 6 Plus. By the way you have a better chance of finding in aliens in Mars than an iPhone 6 Plus to buy.