Tim Cook said that the iPhone 6 would herald in "the mother of all upgrades" for Apple and all the initial reception the iPhone 6 models have garnered seems to indicate, that he was indeed right. Surveys always interesting and try to give you an overall view, sidelining individual biasses that you or your close acquaintances might possess. This latest survey from Digital World Research, has some interesting findings in it. The most important question of the survey was that if you plan to buy an iPhone 6, what phone do you currently own? The results were surprising... or were they?
Only 26% of the survey respondents who plan to buy an iPhone 6 or 6 Plus owned an iPhone currently. More than 50% of the respondents who said they were planning to buy an iPhone 6 or 6 Plus currently owned an Android phone. Out of which 27% of them had a Samsung phone in particular and wanted to move to the iPhone 6 or 6 Plus. So if this population is in anyway representative of the general smartphone market, boy are we going to see the market share momentum shift towards Apple with the iPhone 6. Also a particularly high 20% of them did not own a phone, what?? Now all we need to do is wait for a couple of quarters (mainly the holiday quarter in the US) and see what the market share numbers say.