Apple's iPhone stress testing facility

Antenna gate was the last major serious issue that plague Apple, and it was the iPhone 4 at that time. The way Apple or rather Steve Jobs reacted to it at that time, was typical of him. He basically said that iPhone was not the only one affected by that issue and that you can get to force the signal dropping issue by holding the iPhone wrong or rather deliberately tight shorting our the reception antennas. Well, this started a long series of memes and funny anecdotes of Steve jobs saying "you are holding it wrong". While it is debatable if the way Apple and Steve Jobs reacted back then was appropriate or not, Apple of today certainly seems very different. Apple seems to have matured (?). It seems to have become more open in its interactions with the Press and Media. Don't get me wrong, it still does not want its future product information to leak out even a bit, but when it faces issues like the nonsense-gate or the botched iOS 8.0.1 update, it has been prompt in responding. 

On the flawed iOS 8.0.1 update Apple responded yesterday saying it was sorry for the buggy release and immediately pulled off the update, set up an area for more support on this issue and to reverse it back to the previous iOS version and promised a working iOS 8.0.2 update soon. Like I tweeted yesterday, mistakes happen, even at Apple and best thing anyone can do is apologize, fix anything possible and move on. And this time we got an apology as well...  

We have a workaround for iPhone 6 and iPhone 6 Plus users who lost cellular service and Touch ID functionality today after updating to iOS 8.0.1... We apologize for the great inconvenience experienced by users, and are working around the clock to prepare iOS 8.0.2 with a fix for the issue, and will release it as soon as it is ready in the next few days.
— via The Verge
One of the many stress tests the iPhone is put through to check for its reliability at Apple (Source: The Verge)

One of the many stress tests the iPhone is put through to check for its reliability at Apple (Source: The Verge)

In another series of unfortunate events for Apple and Tim Cook right after the successful September even and iPhone 6 launch, the so called bend-gate was blown out of proportion on the Internet. Though there were multiple videos as response to the original iPhone 6 Plus bending under strong pressure, showed that all modern smartphones succumb to similar pressure, in one way or the other, the damage was already done for Apple in terms of marring its image. But this time around, Apple instead of acting similar to the antenna-gate issue, handled this issue a bit more professionally (?), in my opinion. Apple invited a bunch of journalists (via The Verge) to its campus and showed them what kind of stress and reliability testing an iPhone goes before being sold to the customer. And from what Verge reports, it seems exhaustive and more than assuring. But more importantly by doing this, Apple is passing on the message that, others can insinuate Apple in whatever way they want, but here is what Apple does to avoid such issues and now the customers can be the judge of it. There was no "other smartphones also bend under the same amount of pressure" or "you are sitting wrong, with the iPhone 6 Plus in tight pockets", etc. For me this in another indication of a more matured Apple and that is a good thing!