Apple's App store might have paid out billions of dollars to its developers (more than $25 billion so far apparently) and might have become hugely successful (not in the number of downloads, but in terms of actual revenue generated) compared to its Android counterpart, but it has had its fair share of criticisms in the recent past, of which many are highly justified. But as usual Apple seems to be listening to all this chatter going on outside its campus, though it has not acknowledged any of these issues publicly, Apple appears to be taking some appreciable initiatives to improve this situation in its App store.
First Apple started a new section on its App store highlighting games that did not have any In-App purchases enabled in them. In-App purchases though are a great way of making money for the developers have often been misused in the App store and has caused widespread agitation amongst distraught customers and scrupulous developers alike. Secondly Apple has now started partnering with Pinterest (via The Verge) and allows suers to pin their favorite Apps and others can discover and download them directly from Pinterest. This might ease some of the terrible App discovery issues the App store has been plagued with, right from its initiation.