When Apple announced its latest offering for the first time, it quoted its starting price at $349, but soon after it also announced that the Watch will come in a pure 18 karat gold version called the Apple Watch Edition. Speculations have been around for a while on how much a gold Apple Watch Edition might cost and the consensus seems to be that it won't be cheap. Two recent articles on this topic answer a lot of questions on this topic. First one is from John Gruber as a response to a WSJ journal article on Apple supposedly ordering around five million Apple Watch units for it first year of launch.
If all these numbers are even remotely close to reality, Apple Watch itself, in its first year of launch could be an almost ten billion dollar product for Apple. And imagine what profit margins Apple will enjoy on a product that is clearly marked as a fashion accessory unlike its other products that are primarily consumer technology products that are (slightly) more fashionable than competition!
A second piece on the probable price of the Apple Watch Edition is from a "serious" watch guy. If you had rolled your eyes when you heard $5000 for an Apple product that was not a Mac Pro, then think twice, as according to this guy, $5000 might actually only be the lower limit of the price for the Apple Watch, he thinks it might cost as much as $10,000!