Vesper for iPad

Vesper is a popular, simple but effective note taking App for the iPhone created by John Gruber of Daring Fireball fame and his buddies. Recently they introduced Vesper for the iPad and in almost first of its kind move, they raised the price of their universal App, to $9.99 from less than $5 before. This is really against all tide of the race to the bottom approach that has plagued the App store for a while now and that has been heavily criticized by one and all. 

Now that Vesper supports all iOS device layouts, we’re raising the regular price for the app to $9.99. With fast, reliable, unlimited sync, we think that’s a great value. But for a limited time, we’re making this version available for just $7.99. And it’s a free update for everyone who’s already purchased any previous version of Vesper, all the way back to 1.0.
— John Gruber
Vesper for iOS

Vesper for iOS

Vesper for iOS

Vesper for iOS

Though the motive of this move is obviously not all altruistic from the creators, as Jason Snell put it in SixColors, the creators hope to start a more healthier trend starting with their App where users start paying what the creators think their App is worth or against the race to bottom and/or in-App purchase plague that is casting a dark spell on the App store. I think there is a lot of heartfelt truth and honesty to their approach and we all can only hope that more developers choose their way over the other way! 

The basic problem is that casual App Store users go for free apps first, and go for chart-toppers after that. And the only way to top the best-selling charts is with super-low prices. And the super-low prices don’t generate enough revenue to cover the cost of developing the app... Instead, we want to embrace the users who are looking for the best app, and who are willing to pay a fair price for it if they think Vesper might be it. Going low didn’t work; we lose nothing by trying to go high.
— John Gruber via SixColors