Vesper is a popular, simple but effective note taking App for the iPhone created by John Gruber of Daring Fireball fame and his buddies. Recently they introduced Vesper for the iPad and in almost first of its kind move, they raised the price of their universal App, to $9.99 from less than $5 before. This is really against all tide of the race to the bottom approach that has plagued the App store for a while now and that has been heavily criticized by one and all.
Though the motive of this move is obviously not all altruistic from the creators, as Jason Snell put it in SixColors, the creators hope to start a more healthier trend starting with their App where users start paying what the creators think their App is worth or against the race to bottom and/or in-App purchase plague that is casting a dark spell on the App store. I think there is a lot of heartfelt truth and honesty to their approach and we all can only hope that more developers choose their way over the other way!