Remember when Apple decided that it was not going to disclose the Apple Watch sales numbers and that it will combine the Watch's sales numbers with other products like the iPod. Apple's reasoning for this move was to not reveal too much information to its competitors. This move from Apple seems to have opened a Pandora's box of sorts. Generally analysts and journalists have tried to estimate the Apple Watch sales using market research, polls and of course the "encrypted" Apple sales numbers. But this has led to a lot of variation in the (estimated) sales numbers. First we got numbers from IDC (via AppleInsider) that painted a terrible picture for Apple Watch sales, almost 70% down compared to last year. It also said that Apple Watch was losing market share to cheaper FitBit style health monitors.
To follow this up, in a move that was almost first of its sort, Apple CEO, Tim Cook responded publicly (via Reuters), refuting the article's claims and saying the Apple watch sales this holiday season has been much better than the last and that it was doing great.
And today in a total reversal of trends, Slice came up with numbers (via AppleInsider, claiming that Apple watch has done phenomenally well so far and its market share has actually increased by almost 10%. from last year.
In the end no one (other than Apple of course) knows the actual Apple Watch sales numbers. But at least personally my anecdotal evidence for a product selling well is how many Apple watches I see day to day. And in this totally un-scientific experiment, I generally notice one Apple watch for every two or three smart watches or fitness trackers (that you wear around your wrists). You be the judge for a conclusion on this topic. But having been working on loads of data all my career, believe me when I say data can be most informative and at the same time, most elusive or data without context can only lead to misleading conclusions!
Also head over to my recent post on Smart Watches here for more information on this topic.