Apple in India

Apple has been a very popular brand amongst the consumers in India and owning an iPhone or even an Apple computer is a big status symbol. Even with the unfortunate huge economic divide that has resulted in a huge level of poverty, there is a thriving middle class and the affluent high class who are potential or loyal current Apple customers. But having grown up in India, the biggest impediment to Apple's future in India is the lack of retail presence. Though there are a lot of authorized resellers, they don't do enough justice to Apple and its products. Apple has been recently trying a lot to get into the retail market in India, but has been largely unsuccessful so far. The main reason for Apple's struggles in India is that Apple does not make any of its products in India (other than the Foxconn's recent plan for Indian expansion and Apple's big push into software development in India). 

Apple authorized resellers in India don't do enough justice to Apple and its products (Image source: Macrumors.com)

Apple authorized resellers in India don't do enough justice to Apple and its products (Image source: Macrumors.com)

Tim Cook recently stepped up his efforts towards this goal, by visiting India and spending a lot of time with lots of decision makers, including, Narendra Modi, the Indian Prime Minister. But still the news that followed Tim Cook's visit was not optimistic. This Reuters article is the only hopeful piece that has come out recently supporting Apple's cause. Whether or not this will pave way for Apple stores in the near future in India, is something that time will tell. But I really hope that Apple and the Indian government work it out soon for the sake of both the company and the Indian consumers. 

India announced on Monday sweeping reforms to rules on foreign direct investment, clearing the way for Apple to open stores in the country and announcing easier terms for investors in sectors ranging from civil aviation to pharmaceuticals... The new rules... do offer relief for single-brand retailers such as Apple and furniture giant IKEA that are finding it tough to meet India’s requirement for them to sell at least 30 percent locally sourced goods.
— Reuters