Definition of Phishing (Wikipedia): Phishing is the attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money), often for malicious reasons, by masquerading as a trustworthy entity in an electronic communication.
Up until a few years ago, phishing email scams were not that prevalent and hence awareness around them was also minimal. So innocent users falling prey to such scams was easy. However with more people getting greedy and trying to exploit the prevalence of technology and connected users, awareness around these phishing email scams have also increased. But that has not stopped "smart" crooks from trying. I have had my share of such email scams in the past, be it from a Saudi prince or the Queen of England claiming that I have won a boat load of money. However most of the times they get filtered by Gmail or by Apple Mail. I recently got one that somehow managed to creep into my inbox and more interestingly, it tried to phish me using my Apple ID!
Till yesterday when I clicked on the link that it asked me to sign in to my "Apple ID", it took me a to a webpage that looked like a very poor rip off of the official Apple page where you go to manage your Apple ID. The only clickable links on that page were two text boxes for the Apple ID and password, clearly baiting me into entering my credentials. Luckily today, the site looks like has been shut down. Though this phishing email scam was very low tech (I mean look at the URL below when I clicked on the link) and obvious, I am surprised that this spam mail was not caught by Gmail and Apple Mail's filters. A less tech savvy person could have easily fallen prey to this one.
Anyway I did not have anything to worry as I also have a two factor authentication set up. Though it has been a pain sometimes, it is during times like these I realize how valuable the two factor authentication system can be. Be vigilant and stay safe out there!